2006 - Munchkin's new tagline

Munchkin refreshes its brand identity with the tagline, “It’s the little things,” which is a nod to the company’s name and a reference to all the detail, thought and little product improvements designed into every Munchkin product that add up to a big difference in parents’ lives.

2006 - Munchkin’s revamps its brand and packaging

Munchkin debuts a whole new look for the company with a multi-colored logo and bold colors that appeal to modern moms. The logo is displayed more prominently, reflecting growing interest from consumers in the Munchkin brand, and the stylish look pops off the store shelf.

2007 - Bamboo aquires Fat Cat

Bamboo^®, the pet care division of Munchkin Inc., acquired the popular cat and dog toy manufacturer, Fat Cat Inc.  Known for whimsical cat and dog toys with an innovative, clever design. Today Fat Cat continues to manufacture bright, eye-catching toys and accessories designed with the brand mission "To Make People & Pets Laugh!" in mind. 

2009 - Munchkin Partners with Arm & Hammer®

Munchkin partners with Arm & Hammer ® to develop a new line of deodorizing products for the nursery. The new deodorizing line seamlessly blends Munchkin's expertise in the infant care category with the proven odor-eliminating power of Arm & Hammer® baking soda to provide parents with a safe, natural and effective solution for their diaper changing needs. Products include Diaper Bag Dispenser & Disposable Bags, Disposable Changing Pads & Multi Use Pads soda, Fresh Totes, and the all new Arm & Hammer® Diaper Pail by Munchkin.

2009 - Munchkin hits its 11th consecutive year of greater than 20% growth

2009 - Chairman and CEO, Steven Dunn is awarded Entrepreneur of the Year for the Greater Los Angeles Area