NORTH HILLS, Calif., (October  2006) - Munchkin, Inc. - maker of clever infant products that excite, delight and make life easier for parents and families - has earned a spot on the "Fastest Growing Private Companies" list in the Los Angeles Business Journal for the second consecutive year. 

"We're very proud to be showcased on this impressive roster two years in a row," said Steven Dunn, founder and chief executive officer, Munchkin, Inc. "Our business continues to be very strong - we've seen over 20 percent increase in revenues year over year for the last nine years."

The company, which is celebrating its 15^th anniversary in 2006, was founded in 1991 on the premise that infant products could be far more interesting and effective for both children and parents.  Today the award-winning company follows the same philosophy, but now reaches across multiple infant categories and has even launched a pet business grounded in similar principles. Since its inception, Munchkin has set the standard for innovation in a number of critical product categories including infant cups and utensils, bottle cleaning supplies, teethers and bath safety products.             

2006 has been a banner year with multiple new product introductions such as iCrib^TM and BLING^TM - designer pacifiers and the launch of Project Pink, a successful month-long breast cancer support fundraiser which featured an auction of celebrity-decorated pink ducks. This year Munchkin also refreshed its brand identity with the tagline "It's the little things," a nod to the company's name and a reference to all the detail, thought and product improvements designed into every Munchkin product that add up to a big difference in parents' lives. Additionally, Munchkin premiered a completely redesigned Web site, specifically designed to broaden its appeal to the modern mom. The site can be found at http://www.munchkin.com/.

About Munchkin, Inc.

A privately held company headquartered in North Hills, Calif., Munchkin, Inc. designs, manufactures and markets baby products that excite, delight and make life easier for families. Founded in 1991, Munchkin, Inc. has placed great emphasis on anticipating parents' needs and finding clever ways to address them. As a result of this focus on innovation, Munchkin has pioneered numerous concepts in the baby care industry including the Bottle & Nipple Brush (1995), White Hot technology^® (1996), Teething Blanket (1997), Teether Babies (1998), and the Insulated Spill-Proof Trainer Cup (2004). In addition, Munchkin has been granted more than 50 United States patents and has won over 30 industry awards, including the coveted Target^® Corporation Partner Award of Excellence in 2005. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit munchkin.com.