NORTH HILLS, Calif., (February 27, 2007) - After a re-branding initiative in 2006 that encompassed a new brand identity, a new advertising campaign and a new website, Munchkin^® and its agency partner The UXB^® were recently honored with a multitude of industry awards for the marketing creativity of each of those efforts.  The International Academy of the Visual Arts (IAVA) recognized Munchkin and The UXB^® for originality and excellence with nine different awards, including a Gold Davey Award for the innovative Cupsicle^TM My First Straw Cup advertisement featuring their spill-proof straw trainer among penguins, and seven Silver Davey Awards for outstanding branding, advertising, packaging and website design.  Munchkin and The UXB^® also received a separate Silver W3 Award for its breakthrough website in the Children's Category.  Specific IAVA awards included the following:

Award Category                                Award Recognition                                      

Davey Award - Gold                            Single Ad - Cupsicle My First Straw Cup

Davey Award - Silver                          Website

Davey Award - Silver                          Style Guide

Davey Award - Silver                          Corporate Identity

Davey Award - Silver                          Logo

Davey Award - Silver                          Single Ad - Deluxe Bottle Brush

Davey Award - Silver                          Print Campaign

Davey Award - Silver                          Packaging Campaign

W³ Award - Silver                               Website, Children's Category

Munchkin - maker of clever infant and toddler products - partnered with branding and interactive agency The UXB^TM to create all of the elements of the new branding platform.  The new multi-colored logo and bright tonal boxes make the Munchkin brand identity and its associated packaging stand out among the competition and grab the eyes of modern moms.  The new advertising campaign uses breakthrough visuals featuring individual Munchkin products in a clever way, and includes a nod to the company's tagline "It's the Little Things".  And the revamped www.munchkin.com , with its easy-to-navigate menus, bold colors and clean design, features a store locator powered by Google® technology as well as a breakthrough baby registry feature.  

"We knew consumers would be drawn to the detail of our product pages and the associated ‘where to buy' sections of the new website, and we are pleasantly surprised that some of our fun, new sections such as Baby Registry Guide and Baby Names are some of our most popular" said Doug Gillespie, Vice President, Marketing at Munchkin.

Both the Davey Awards and the W3 Awards are agency awards won by The UXB^® on behalf of Munchkin.  The awards are sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms.  The Davey Awards specifically honor "Creative Davids", small companies that don't have the resources of larger companies and yet still produce outstanding creative, and are chosen from over 3,500 international entrants.  The W3 Awards honor creative excellence on the web (regardless of company size) and winners were chosen from over 2,300 entries worldwide in 2006. 

"We are very proud to receive broad industry recognition of the brand's creative efforts with our partner The UXB^®.  We are even more pleased that consumers love the new look and feel of the Munchkin brand.  We look forward to creating more clever new products that support the new look of Munchkin and our belief that ‘the little things' often make the biggest difference in parents' lives," said Doug Gillespie, Vice President, Marketing at Munchkin.

About International Academy of Visual Arts

The IAVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. The organization's primary goals are to facilitate the vibrant exchange of new ideas, business models, and trend information in the visual arts, and to oversee awards and recognition programs. For more information, visit www.iavisarts.org.

Davey Awards - the first major international awards competition specifically for smaller firms, attracting over 3,500 entries in 2006. Based on the story of David and Goliath, the Davey Awards honor the achievements of the "Creative Davids" who derive their strength from big ideas, rather than goliath budgets.

W³ Awards - the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between.  Small firms are as likely to win as Fortune 500 companies and international agencies, and the competition attracted over 2,300 firms worldwide in 2006.

About Munchkin, Inc.

A privately held company headquartered in North Hills, Calif., Munchkin, Inc. designs, manufactures and markets baby products that excite, delight and make life easier for families. Founded in 1991, Munchkin, Inc. has placed great emphasis on anticipating parents' needs and finding clever ways to address them. As a result of this focus on innovation, Munchkin has pioneered numerous concepts in the baby care industry including the Bottle & Nipple Brush (1995), White Hot^® technology (1996), Teething Blanket (1997), Teether Babies (1998), and the Insulated Spill-Proof Trainer Cup (2004). In addition, Munchkin has been granted more than 50 United States patents and has won over 30 industry awards, including the coveted Target^® Corporation Partner Award of Excellence in 2005. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit http://www.munchkin.com/.

About The UXB^®

The UXB® is an award winning, world-class advertising, branding and interactive agency with offices in Los Angeles and the heart of San Diego's Gaslamp district. Known as a cutting-edge agency which delivers "visually compelling work and unique marketing solutions", The UXB has a long history of working with a mix of developing mid-size to Fortune 500 companies. To learn more about The UXB and their work, you can visit them at http://www.theuxb.com/