NORTH HILLS, CALIF., (April 17, 2007) - Munchkin, Inc., maker of clever infant and toddler products, has been nominated for the leading international honor for the Web - a Webby Award. The Webby Awards attract more than 8,000 entrants from diverse industries around the world, making this the most prestigious Internet award in the world.

The Webby Award winners are selected by the International Academy of Digital Arts and Sciences based on a variety of creative and functional criteria.  As one of five finalists in the Family/Parenting category, the Munchkin website has been recognized for its excellence in content, structure and navigation, visual design, functionality, interactivity and overall experience.

"Our website is an important extension of our creativity and our commitment to innovation," said Doug Gillespie, Vice President of Marketing, Munchkin, Inc. "We have received outstanding feedback from parents on our website, and it is a tremendous honor to also be recognized by the Webby Awards."

The Munchkin website was revamped last year as part of a new branding initiative that has already delivered exceptional results in the marketplace.  Munchkin partnered with the advertising, branding and interactive agency The UXB® to create its new website (www.munchkin.com).  It features easy-to-navigate menus, bold colors and a clean design.  Highlights that resonate most with today's modern mom include the helpful store locator powered by Google® technology as well as an innovative baby registry feature.

NancyJane Goldston, the CEO of The UXB noted, "Munchkin, Inc. is dedicated to continually innovating within its product sector. With that in mind, The UXB felt comfortable pursuing a highly creative and innovative site design, which has played to rave reviews within both the consumer and retail segments."

As a nominee for a Webby Award, Munchkin is also eligible to win a People's Voice Award.  The People's Voice Awards allow consumers all over the world to vote on the nominees that are their favorites.  The People's Voice Award invites the online public to select a winner now through April 27th at http://peoplesvoice.webbyawards.com. Parents are encouraged to cast their vote and show the world why the Munchkin site stands out above the rest.

Winners of the 2007 Webby Awards will be announced on May 1, 2007 and honored at The 11th Annual Webby Awards in New York City on June 5, 2007.

About The Webby Awards
Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. Established in 1996, the 11th Annual Webby Awards received a record 8,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences which is dedicated to the creative, technical, and professional progress of the internet and interactive media. The Academy is an intellectually diverse organization that includes over 500 members consisting of leading experts in a diverse range of fields, such as musician David Bowie, Virgin Group founder Richard Branson, business guru and author Tom Peters, The Body Shop president Anita Roddick, fashion designer Max Azria, "Simpsons" creator Matt Groening and Real Networks CEO Rob Glaser.

About Munchkin, Inc.
A privately held company headquartered in North Hills, Calif., Munchkin, Inc. designs, manufactures and markets baby products that excite, delight and make life easier for families. Founded in 1991, Munchkin, Inc. has placed great emphasis on anticipating parents' needs and finding clever ways to address them. As a result of this focus on innovation, Munchkin has pioneered numerous concepts in the baby care industry including the Bottle & Nipple Brush (1995), White Hot® technology (1996), Teething Blanket (1997), Teether Babies (1998), and the Insulated Spill-Proof Trainer Cup (2004). In addition, Munchkin has been granted more than 50 United States patents and has won over 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence in 2005. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit www.munchkin.com.

About The UXB®
Founded in 1999, The UXB is an award-winning, world-class advertising, branding, and interactive agency based in Beverly Hills, San Diego, CA and Washington, D.C. The UXB is known as a cutting-edge agency which delivers visually compelling work and unique marketing solutions through its proprietary Digital Brand Migration^TM process. With a long history of working with innovative companies such as Munchkin, the agency offers custom-tailored creative and marketing solutions for both developing and Fortune 500 companies. In 2006 and 2007, The UXB was named the award-winning agency by the W3, The Davey Awards, US Ad Review, for the best American advertising, and most recently by the Webby Awards for their excellence in overall
branding, advertising, packaging and digital design work. For more information, visit http://www.theuxb.com/.