NORTH HILLS, Calif., (May 8, 2007) - In support of moms everywhere and to further a cause important to all women, Munchkin, Inc. - maker of award-winning infant and toddler products - announces the return of Project Pink.  The successful breast cancer awareness campaign cleverly uses a limited edition pink bath ducky with the slogan "Don't Duck a Breast Exam" to get the word out about early detection and raise money to find a cure.

Beginning on Mother's Day, "flocks" of ducks are being released to celebrities to enlist their support by decorating and autographing a duck for an eBay auction during Breast Cancer Awareness Month in October. Adding to the excitement, pink ducks for consumer purchase will start waddling onto retail shelves nationwide in late September.  Thanks to the support of women across the country and celebrities like Reese Witherspoon, Matthew McConaughey, Janet Jackson and former First Lady Barbara Bush, over $30,000 was raised last year for Susan G. Komen for the Cure.

"We would like to thank the celebrities who have offered their time and star influence in support of our Project Pink breast cancer campaign," said Doug Gillespie, Vice President, Marketing of Munchkin, Inc. "Our philosophy is that the little things often make the biggest difference.  Support from these celebrities goes a long way toward spreading the message of early detection and raising money for Susan. G. Komen for the Cure."

Consumers who want to support Munchkin in its fight against breast cancer can go online to www.munchkin.com and keep their eye out for the launch of the Project Pink mini-site.  The site will have tips on how to help contribute and spread the "Don't Duck a Breast Exam" word to friends and family.

*Munchkin will donate to the Komen Foundation a minimum of $.20 or 100% of net proceeds (whichever is greater) for each non-celebrity-decorated pink duck sold, from June 1, 2007 through November 30, 2007, with a minimum guaranteed donation of $10,000.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1800-I'M-AWARE.

About Munchkin, Inc.

A privately held company headquartered in North Hills, Calif., Munchkin, Inc. designs, manufactures and markets baby products that excite, delight and make life easier for families. Founded in 1991, Munchkin, Inc. has placed great emphasis on anticipating parents' needs and finding clever ways to address them. As a result of this focus on innovation, Munchkin has pioneered numerous concepts in the baby care industry including the Bottle & Nipple Brush (1995), White Hot technology^® (1996), Teething Blanket (1997), Teether Babies (1998), and the Insulated Spill-Proof Trainer Cup (2004). In addition, Munchkin has been granted more than 50 United States patents and has won over 30 industry awards, including the coveted Target^® Corporation Partner Award of Excellence in 2005. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit munchkin.com.

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