LAS VEGAS, Sept. 6 /PRNewswire/ -- Munchkin(R) -- maker of award-winning baby and toddler products -- is heading to this year's ABC Kids Expo from September 7-10 at the Las Vegas Convention Center with a new line of fashion-forward Jelly Bean(TM) slings and carriers designed for modern parents on-the-go. Whether it's taking baby to get some fresh air, dashing from work to daycare or simply running errands, the Jelly Bean(TM) line offers products that fit the active lifestyles of today's parents. Munchkin knows that "it's the little things" that make parenting easier and more fun, so the Jelly Bean(TM) line provides not only comfort, safety and durability but also little extras such as convenient pockets and reversible designs.

The Jelly Bean Reversible Sling (SRP $34.99) helps promote bonding with baby and comes in a variety of contemporary prints that fit the look of modern moms. Each Reversible Sling has two different prints and it can be used in five different carrying positions without the use of buckles or rings. The Reversible Sling is perfect for swaddling newborns and is convenient and discreet for breastfeeding as well.

The Jelly Bean Cargo Sling (SRP $39.99) can be altered to comfortably fit to any parent. It offers a double-buckle reinforced strap for safety, as well as breathable mesh and an extra-padded shoulder strap for comfort. The cargo pockets not only make for great styling, but also eliminate the need to carry a separate diaper bag.

The Jelly Bean Carrier (SRP $49.99) has a head support for newborns facing inward that can also be used as a back support for toddlers facing outward. The subtle styling and 3 Buckle System(TM) make it easy and comfortable for moms and dads to alternate using the Carrier. The padded belt provides excellent lumbar support when carrying a growing infant. The Carrier also includes a handy storage pocket for keys and other essentials when moms and dads are out and about.

Another big announcement from Munchkin at the ABC Kids Expo is the new line of DC Super Friends(TM) products featuring DC Comics' high-flying superheroes -- Superman, Batman, Flash Gordon and Green Lantern. The friendly versions of these classic characters are specifically designed for the infant and toddler audience. The new DC Super Friends(TM) products will expand Munchkin's licensed product portfolio and compliment the existing Nickelodeon(R) collection. The superhero graphics will be featured on the following items among many others:

* DC Super Friends(TM) Insulated Cups (SRP $4.99) - These insulated cups with exciting superhero action poses are a "must have" for any parent wanting cold drinks and happy kids. * DC Super Friends(TM) Potty Seat (SRP $12.99) - A soft, contoured, cushioned seat combined with superhero graphics makes this a flashy but comfortable potty trainer for kids. * DC Super Friends(TM) Safety Sunblock Shade (SRP $4.99) - This superhero car shade tells parents when the car is too hot with its White Hot(TM) safety button. * DC Super Friends(TM) Fun Ice (SRP $1.99) - Just pop one in the freezer at night and pack it in your child's lunchbox in the morning to keep food and drinks super cold.

For more information about the company and its line of smart baby and toddler products, visit http://www.munchkin.com.

About Munchkin, Inc.

A privately held company headquartered in North Hills, Calif., Munchkin, Inc. designs, manufactures and markets baby products that excite, delight and make life easier for families. Founded in 1991, Munchkin, Inc. has placed great emphasis on anticipating parents' needs and finding clever ways to address them. As a result of this focus on innovation, Munchkin has pioneered numerous concepts in the baby care industry including the Bottle & Nipple Brush (1995), White Hot technology(R) (1996), Teething Blanket (1997), Teether Babies (1998), and the Mozart Magic Cube (2000), Cupsicle(TM) (2005), and BLING(R) (2007). In addition, Munchkin has been granted more than 50 United States patents and has won over 30 industry awards, including the coveted Target(R) Corporation Partner Award of Excellence in 2005. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit www.munchkin.com