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  • Munchkin
  • Mbaby
  • brica baby products

Why Choose Munchkin


Innovation Through Design

"Good enough" is never good enough for us. We continually examine existing products for babies, and try to re-imagine them. How can we create a bath toy that excites and delights? How can our feeding tools make mom's life easier? How can we make diapering less stinky and more fun? How can we update the one piece body suit?
For more than 20 years, we have always placed great emphasis on innovation, redefining what baby products can achieve. As a result, we've hit on some truly genius ideas: a 2-in-1 bottle brush design, White Hot® Technology that lets moms know if the bath water or the car interior is too hot, a strategic alliance with Church & Dwight Co., Inc., the maker of ARM & HAMMER® baking soda , resulting in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner more than one dozen awards. If mom has a problem — we will strive to solve it.

Awards & Certifications

Munchkin, Inc. has won more than 50 industry awards, including multiple wins of the coveted Juvenile Products Manufacturer Industry Innovation Award, the Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys "R" Us 2011 and 2012 Vendor of the Year awards. Our products have also been officially endorsed and recommended by notable sleep and safety experts, medical professionals, toy specialists and parents. What they say matters. But what really matters to us is what YOU say. We invite you to read our customers' reviews on our site. Or better yet — leave us one of your own!


In our endeavor to rid the world of tired and mundane products, we continue to develop and secure protection for our clever, unique product solutions. See our full list of patents here.