04-08-08

NORTH HILLS, Calif. (April 8, 2008) Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced the availability of its new line of Jelly Bean slings and baby carriers. Blending form with function, the Jelly Bean line gives today's parents the freedom to carry baby fashionably while also offering a hands-free convenience and mobility to accomplish everyday tasks.

"At Munchkin we take pride in anticipating parents' needs and finding fun and innovative ways to address them. Our new Jelly Bean line fits the active lifestyles of today's parents and evokes a sense of modern style without breaking the bank," said Giselle Klein, category manager for travel and baby carriers. "Our new carriers incorporate little things that make ‘baby wearing' easier and more fun, such as trend-right prints, reversible designs and built-in pockets to hold key essentials - because if baby is going to hit the town, she might as well do it in style."

The chic Munchkin Jelly Bean slings and carriers give modern parents the flexibility to incorporate baby into daily errands, such as a trip to the store, dashing from home to daycare or simply a walk to get some fresh air, while also promoting closeness and security. In an effort to delight both mom and dad, the Munchkin Jelly Bean line features three comfortable designs:

Jelly Bean Reversible Sling: Available in a variety of contemporary prints and in two different sizes, this sling keeps baby snug and secure and pleases even the most fashion-conscious mom. Handy storage pockets on both sides make it easy to carry any of baby's must-haves, and five different carrying positions help promote closeness and bonding as well as offer convenient and discreet breastfeeding on-the-go (MSRP $34.99).
Jelly Bean Cargo Sling: With four cargo pockets and enough room to hold diapers and wipes, a bottle, cell phone, keys, wallet and much more, this new sling provides limitless utility and gives parents a good reason to leave the diaper bag at home. A double buckle and safety stopper make sure the sling is ultra-safe, and an added loop provides easy access to a pacifier or teether (MSRP $39.99).
Jelly Bean Carrier: With subtle fabric accents, this carrier is perfect for both mom and dad, and allows babies to face in towards the wearer or outward to explore their surroundings. Its three buckles make it extremely simple to put on and take off, and is easier on your back as baby becomes heavier (MSRP $49.99).

Munchkin Jelly Bean Carrier and Cargo Sling are available for purchase on http://www.munchkin.com/. Munchkin Jelly Bean Reversible Slings are available at several online retailers. For more information, visit http://www.munchkin.com/.

About Munchkin, Inc.
A privately held company headquartered in North Hills, Calif., Munchkin, Inc. designs, manufactures and markets baby products that excite, delight and make life easier for families. Founded in 1991, Munchkin, Inc. has placed great emphasis on anticipating parents' needs and finding fresh ways to address them. As a result of this focus on innovation, Munchkin has pioneered numerous concepts in the baby care industry including the Bottle & Nipple Brush, White Hot Technology®, Teething Blanket and Teether Babies. In addition, Munchkin has been granted more than 50 United States patents and has won over 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence in 2005. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit http://www.munchkin.com/