7-12-11

NORTH HILLS, Calif. Munchkin, Inc., leading designer and manufacturer of clever infant and toddler products, today announced that Jeffrey Kaltreider has joined as Vice President of Marketing, charged with furthering the company’s growth while continuing the focus on consistent innovation.

“At Munchkin, we strive for creative ingenuity across our extensive product lines and consumer marketing campaigns,” said Steven B. Dunn, Chairman and Chief Executive Officer, Munchkin, Inc. “Jeffrey’s wide range of experience and a proven ability to deliver sales growth and strong brand identities across multiple categories will fortify our team and enable the company to break into new territories, reaching additional audiences.”

Kaltreider brings to Munchkin more than fifteen years of marketing expertise, most recently serving as Senior Director at video game company Activision-Blizzard, leading worldwide marketing for Call of Duty: Black Ops, the best selling video game in history, with sales in excess of $1 billion. Kaltreider’s other related experience includes heading European Marketing for Activision Publishing and marketing leadership positions at Primedia and Procter & Gamble. In his new post, Kaltreider will lead the marketing team at Munchkin and play an instrumental role in strategic decisions on behalf of the company.

“My background has been focused on successfully introducing innovative products to targeted audiences, while consistently growing brands by reaching new consumers through social, retail, digital and community marketing programs. I look forward to applying this skill set to support Munchkin’s infant and toddler product portfolios to enhance overall awareness and contribute to the company’s continued growth,” said Kaltreider.

For more information on Munchkin, Inc. and Munchkin products, please visit www.munchkin.com.

About Munchkin, Inc.

Founded in 1991, Munchkin, Inc. is a private company that creates innovative baby and toddler products across a broad range of categories to excite, delight and make life easier for today’s parents. As one of the top brands among parents with young children, Munchkin continuously introduces ground-breaking technologies in safety, care, feeding, and travel that redefine what baby products can achieve. Munchkin owns more than 100 patents, with many additional patents pending, and has won more than 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence in 2005 and 2010. Munchkin products can be found at retail outlets across North America and internationally.