07-22-10

NORTH HILLS, Calif. (July 22, 2010) Munchkin, Inc., leading designer and manufacturer of clever infant and toddler products, and parent to pet care division Bamboo®, today announced that it has formed, for the first time, a marketing communications department. The new department will service both the infant/toddler and pet care divisions of the corporation.

Amy Osete, vice president of communications, will lead the development of the newly created department, which is focused on executing marketing strategies in digital and traditional mediums. Osete’s former title was vice president of marketing, leading the pet division to oversee growth of the Bamboo and Fat Cat brands. She will continue to manage the pet division daily operations including marketing, advertising and product development.

New hire Jennifer Campana, communications manager, will report to Amy Osete and lead traditional and digital public relations efforts, including a much stronger and more strategic push into social media. Campana is a 15-year communications industry veteran, with prior experience in youth products and pop culture/mass market brands.

“At Munchkin, we seek to be thought leaders in not only developing baby and toddler products, but also in how we market them,” said Steven Dunn, chairman and CEO, Munchkin, Inc. “Our new marketing communications department will make sure we are going beyond just reaching our audiences by finding creative and strategic ways to influence and interact with them.”

In addition to traditional and digital public relations, this new team will be responsible for advertising, print and electronic collateral materials, and interactive/Web initiatives.

About Munchkin, Inc.

A privately held company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot Technology® that lets moms know if the bath water or the car interior is too hot. Another recent breakthrough was the ARM & HAMMER™ Diaper Pail by Munchkin, which neutralizes odors in the nursery through a patented odor control system. In January of 2010, Munchkin purchased Lindam, the U.K.'s top baby safety brand and a leading international developer of nursery products. Munchkin owns more than 100 patents and has over 40 additional patents pending. The company has won more than 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit www.munchkin.com.

About Bamboo and Fat Cat Inc.:

Headquartered in North Hills, Calif., Bamboo® is the pet care division of Munchkin Inc., a market-leading designer, manufacturer and distributor of baby accessories. Launched in 2004, Bamboo upholds the Munchkin philosophy by developing clever, innovative pet products that excite, delight and make life easier, safer and more enjoyable for families. Bamboo understands that pets are an integral part of today’s family and deserve the same kind of high-quality, safe and innovative products that are created for children. After all, pets are kids too! In 2007 Bamboo acquired Fat Cat Inc., a leading designer of whimsical dog and cat toys – all created to make people & pets laugh. For more information, visit www.bamboopet.com and www.fatcatinc.com.

# # #