MUNCHKIN, INC INTRODUCES NEW DIAPER LINE FOR TODAY’S PARENTS
NORTH HILLS, Calif. (Dec 7, 2009) Munchkin, Inc., designer of clever infant and toddler products, has announced the launch of its first line of diapers, Munchkin Super Premium Diapers. Manufactured from the highest quality materials and engineered to ensure superior fit and leak protection, the disposable diapers are offered in a range of size options to ensure maximum comfort for all babies during both rest and active play. With the rapid growth Munchkin has seen over the last few years, consumers have asked to see the brand expand to new categories. Disposable diapers are one of the largest product segments that Munchkin had yet to enter.
"We waited until we had a diaper that represented the Munchkin brand well in quality and features and that could stand up to the national brands at a great value," said Doug Gillespie, vice president of marketing. "Our history of cleverly addressing parents' everyday needs gives us a solid platform for entering the diaper category."
Munchkin Super Premium Diapers are available in seven different sizes. They can be purchased exclusively at leading Texas-based grocer H-E-B, with planned future expansion to other markets. Suggested retail prices start at $8.97 for a jumbo pack.
About Munchkin, Inc.
A privately held company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today's parents. Founded in 1991, Munchkin, Inc. has placed great emphasis on innovation, redefining what baby products can be. As a result, Munchkin has reinvigorated the category with improvements like a 2-in-1 design on bottle brushes as well as pioneered numerous breakthroughs like the White Hot Technology® that lets moms know if the bath water or the car is too hot. Munchkin owns over 100 patents and has over 40 additional patents pending. The company has won over 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit http://www.munchkin.com/.