MUNCHKIN, INC. TAKES OWNERSHIP OF SARABEAR
NORTH HILLS, Calif. (February 7, 2011) Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced the purchase of SaraBear’s patented diaper caddy line. The line includes several varieties of the SaraBear diaper caddy, a one-hand-reaches-all diapering solution. The purchase adds a unique, luxury nursery product to a Munchkin® portfolio that already includes industry-leading products across infant categories such as safety, bath, care, travel and feeding.
"In addition to our own innovations, Munchkin is always on the lookout for mom-invented products that become a must-have item," stated Steven B. Dunn, chief executive officer, Munchkin, Inc. "SaraBear diaper caddies are one of those buzz items. We instantly knew we wanted to add SaraBear to our product lineup for 2011."
The SaraBear diaper caddies were originally developed by Melissa Bramlage, a mom who saw a need for at-your-finger-tips accessibility to all the baby care essentials. Each caddy starts with a custom “Shaker style” basket in a tight weave of real wood. A handle is attached on either end of the basket and can be collapsed to lie along the side of the basket. Each liner is made from a heavy-weight, 100% cotton fabric. The basket will firmly hold a baby wipes container, and has pockets for diapers, ointments, burp cloths and swabs. They are currently sold on Target.com and at Babies"R"Us stores, as well as BabiesRUs.com.
The SaraBear Company demonstrated a commitment to the environment when developing the diaper caddies, which Munchkin, Inc. will continue. The caddies contain no PVC and the dyes used in the textiles are entirely formaldehyde-free. Any wood stain that is used on a SaraBear basket is water-based and lead-free. The packaging was deliberately designed without the use of plastics.
About Munchkin, Inc.
Founded in 1991, Munchkin, Inc. is a private company that creates innovative baby and toddler products across a broad range of categories to excite, delight and make life easier for today’s parents. As one of the top brands among parents with young children, Munchkin continuously introduces ground-breaking technologies in safety, care, feeding, and travel that redefine what baby products can achieve. Munchkin owns more than 100 patents, with many additional patents pending, and has won more than 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence. Munchkin products can be found at retail outlets across North America and internationally. For more information, visit www.munchkin.com.