MUNCHKIN, INC. UNVEILS NEW WEBSITE IN SPANISH
All New Munchkin.com Offers a Fresh New Interface And Interactive Features for Hispanic Moms and Dads

NORTH HILLS, Calif. (January 05, 2012)—Munchkin, Inc., leading designer of infant and toddler products, today unveiled the company’s new Spanish website: www.munchkin.com/es. Developed in part to commemorate the brand’s 20th anniversary this year, the new Munchkin.com features enhanced interactivity by allowing parents to leave reviews directly on product pages, and easily share and “like” their favorites via social media networks. The site also features completely revamped content, adorable lifestyle imagery and room-by-room guidance corresponding to the Munchkin product categories, making it easier for Hispanic parents to pick and choose the items they need for their baby or toddler or learn about the latest innovations.

“At Munchkin, we constantly look for ways to make parents’ lives a little easier. Our new Hispanic website takes a fresh approach to ensure Spanish-speaking parents also have access to the information, support and guidance they need to make the best product decisions for their baby or toddler,” said Margaret Hardin, President and COO of Munchkin. “As we continue to find new ways to engage with moms and dads, we plan to use our website, along with Facebook, and Twitter pages, as the front lines of communication.”

Parents can visit the website or Facebook page to learn more about Munchkin products and current campaigns.

About Munchkin, Inc.
Founded in 1991, Munchkin, Inc. is a private company that creates innovative baby and toddler products across a broad range of categories to excite, delight and make life easier for today’s parents. As one of the top brands among parents with young children, Munchkin continuously introduces ground-breaking technologies in safety, care, feeding, and travel that redefine what baby products can achieve. Munchkin owns more than 100 patents, with many additional patents pending, and has won more than 80 industry awards, including the coveted Target® Corporation Partner Award of Excellence and the prestigious JPMA Innovation Award. Munchkin products can be found at retail outlets across North America and internationally. For more information, visit www.munchkin.com/es.
www.munchkin.com www.Facebook.com/Munchkin twitter.com/munchkin_inc

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