03-04-08

NORTH HILLS, Calif. (March 4, 2008) Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced the addition of three new cleaning accessories to its existing line of award-winning products. Being a new parent can be both exciting and overwhelming, so Munchkin has set out to make some of the logistics of this life-changing experience as hassle-free as possible. With features specifically designed to meet the needs of today's parents, these cleaning tools will allow parents to spend less time focusing on the gritty details and more time with their baby.

"We're not here to tell you that cleaning bottles will now be fun, but if we can help make this everyday task a little more enjoyable and create a little more time for moms to spend with their kids, then we've done our job," said Kristy Ardell, Munchkin category manager for cleaning products.

Time spent slaving over the sink cuts into quality time spent with the family. New parents are often up to their elbows in dirty baby bottles, with the average baby going through 10 bottles daily. In an effort to simplify everyday cleaning burdens, Munchkin has introduced the following time-saving cleaning tools:

Soap Dispensing Bottle Brush: This new brush is right on the button with its ability to dispense the perfect amount of soap for each individual bottle. The textured scrubbing bristles reach even the hardest-to-clean areas with ease, so your baby's bottles will always be sparkling clean and safe for the next use. A suction base secures the brush in an upright position while keeping it free from germs and convenient for one-handed cleaning. Available in four vibrant colors, this brush is guaranteed to brighten any kitchen decor.
Steam Guard TM Microwave Sterilizer: This product combines the unbeatable cleaning and sterilizing power of steam with the convenience of microwave quickness. In order to help prevent burns, the new sterilizer has heat-resistant handles and a one-way latch to remind parents to open the lid away from the body. Each microwave sterilizer comes with a free Deluxe Bottle Brush that can be used to pre-clean bottles and ensure superb sterilization.
Steam Guard TM Microwave Sterilizer Bags: Whether you are on-the-go or at home, these new microwave sterilizer bags are a quick and convenient way to kill bacteria and germs on bottles, nipples, pacifiers and breast pump accessories. Designed with a Cool-TouchTM grip, each pouch is safe for burn-free handling fresh out of the microwave. A great value, each bag can be used up to 20 times.

These new cleaning tools, which are currently available at major retailers nationwide, will enable parents to spend less time on mundane everyday tasks and more time loving and bonding with baby.

About Munchkin, Inc.
A privately held company headquartered in North Hills, Calif., Munchkin, Inc. designs, manufactures and markets baby products that excite, delight and make life easier for families. Founded in 1991, Munchkin, Inc. has placed great emphasis on anticipating parents' needs and finding clever ways to address them. As a result of this focus on innovation, Munchkin has pioneered numerous concepts in the baby care industry including the Bottle & Nipple Brush, White Hot® technology, Teething Blanket and Teether Babies. In addition, Munchkin has been granted more than 50 United States patents and has won over 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence in 2005. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit munchkin.com.

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