MUNCHKIN, INC. INTRODUCES MBABY™ APPAREL LAYETTE COLLECTION
Leader In Innovations for Baby Reinvents the Infant Body Suit and All-In-One Sleep Suit
VAN NUYS, CA (January 24, 2014) — Munchkin, Inc. has introduced mbaby™, an apparel collection that revolutionizes infant basics by adding a simple-yet-genius double layer to help regulate a baby’s temperature, keeping her comfortable both day and night. The mbaby collection’s patent-pending double layer technology is combined with the highest quality fabrics and timeless style across three product lines: Onester™, Sleepster™ and playwear.
Onester – The first one-piece body suit designed for a baby’s unique comfort needs:
During daytime hours, babies are most often face up in car seats, playpens, swings and strollers – while their backs receive little air flow. The mbaby Onester has a double layer front to keep the chill off baby’s chest, and a breathable back to more evenly regulate baby’s temperature. Onester is an infant body suit that gives baby day-long built-in comfort.
Sleepster – Solves the problem of how to keep baby safely warm at night:
For the safest possible sleep, the National Institute of Child Health and Human Development and the American Academy of Pediatrics recommend that nothing be placed in the crib – not even a blanket. The mbaby Sleepster has a built-in-blanket™ front and a single ply breathable back to keep baby warm, comfortable and safe in the crib. The Sleepster also features convertible, roll-up feet, allowing the garment to grow with baby.
The mbaby line is designed with an assortment of premium, 100% brushed cotton rib and jersey fabrics, and quality finishes that demonstrate an intense attention to detail. Each snap-bottom garment has one brass snap in the center for easy snap alignment during diaper changes. While typical baby apparel only has one type of stitch, mbaby pieces have a variety of complex stitches for high quality construction and comfort. All mbaby playwear styles are inspired by a vintage beach look and the carefree California lifestyle, with modern design touches. The mbaby collection is perfect for all little ones aged 1-12 months.
“Our mission is to be an inventive brand that simplifies parenthood,” said Steve Dunn, chairman and CEO of Munchkin, Inc. “When we looked at the classic baby body suit, it was clear that no significant innovation or improvements have been made since its original introduction in the 1950s. We knew we could make it better. The mbaby collection sets a new standard for functionality and adds quality details to baby clothing essentials. This premium apparel line is a unique addition to the Munchkin product line-up and we believe our loyal customers will appreciate our innovations and sense of style.”
The mbaby collection ranges from $26.00 - $60.00 and will be available exclusively on Munchkin.com beginning on January 24, 2014. For more information on the mbaby collection, please visit www.munchkin.com/mbaby.
About Munchkin, Inc.
A privately held, global company headquartered in Van Nuys, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda, resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys “R” Us 2012 Vendor of the Year award. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.munchkin.com.