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CLEANING STINKS, BUT THE ARM & HAMMER™ DIAPER PAIL BY MUNCHKIN DOESN’T!

Munchkin, Inc. Keeps Nurseries Fresh with ARM & HAMMER™ Diaper Pail Giveaways and a Year of Housecleaning in Exchange for Stinky Parenting Stories

NORTH HILLS, Calif. (August 22, 2012)—Munchkin, Inc., leading designer and manufacturer of clever infant and toddler products, today launched “That Stinks! But the ARM & HAMMER™ Diaper Pail by Munchkin Doesn’t!,” a contest on the company’s Facebook page to promote the ARM & HAMMER Diaper Pail by Munchkin, the #1 diaper pail for odor control. To celebrate this distinction, Munchkin is re-launching its popular social media contest by inviting fans to share their humorous stories that “stink” – literally or figuratively – for a chance to win an ARM & HAMMER Diaper Pail, so they can experience first-hand an odor-free nursery. One grand prize winner will also receive free housecleaning for an entire year.

“When we first launched ‘That Stinks!’ in 2010, our Facebook page became a fun and creative outlet for parents to laugh at relatable stories and poke fun at the stinky mishaps that can go hand-in-hand with parenting,” said Amy Osete, vice president, marketing communications of Munchkin, Inc. “We look forward to continuing this interaction on our page during round two of ‘That Stinks!’, and rewarding parents with our ARM & HAMMER Diaper Pail to make their lives a little easier, and a lot fresher.”

From now until Sept. 21, 2012, parents can post their silly and lighthearted tales, via Facebook, on how the trials and tribulations of parenting can stink. From bad carpet stains to parking tickets or an embarrassing comment that a child said in public, Munchkin knows that every parent has a funny story.

Each week on “Fresh Friday,” Munchkin will select one story and resolve it with a solution to their stinky problem (such as a $30 gift card to pay for their parking ticket), as well as an ARM & HAMMER Diaper Pail by Munchkin, which features a built-in baking soda dispenser to neutralize odors in the nursery and a patented self-sealing system that allows for one-handed use.

On Sept. 24, 2012, Munchkin will name one grand prize winner with the stinkiest parenting story to win housecleaning services for a year, because cleaning the house stinks! But the ARM & HAMMER Diaper Pail by Munchkin doesn’t!

To enter, parents can “like” Munchkin on Facebook and share their story for a chance to win. For more information, please visit Munchkin.com.

About Munchkin, Inc.
A privately held, global company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda, resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys “R” Us 2012 Vendor of the Year award. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.Munchkin.com.

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