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“GO GREEN” FOR ST. PATRICK'S DAY WITH MUNCHKIN'S NEW LINE OF ARM & HAMMER™ CLEANING PRODUCTS

Innovative Infant and Toddler Brand Uses the Natural Power of Baking Soda to Clean the Nursery and Beyond

NORTH HILLS, Calif. (March 15, 2013)— Munchkin, Inc., designer and manufacturer of clever infant and toddler products, is showing its St. Patrick’s Day spirit a bit early this year as the company “goes green” with its first-ever line of household cleaning products to help parents naturally clean the home with the trusted power of Arm & Hammer™ baking soda. Munchkin’s new cleaning line features everything from baby bottle and dish wash, to stain treatments and surface cleaners. All the products in the cleaning line comply with the highest safety standards, are made with plant-based materials and are free of harsh chemicals.

“The inclusion of baking soda in our new cleaning products means parents now have an option for natural, but effective cleaning solutions that are gentle enough for babies,” said Steven B. Dunn, chairman and CEO of Munchkin, Inc. “Munchkin has always been dedicated to creating products that excite, delight and make life easier for today’s parents. This full line of cleaning products without harsh chemicals gives parents a valuable tool to keep their home clean and safe for baby.”

Arm & Hammer-branded cleaning products by Munchkin clearly list the fragrance- and dye-free ingredients, along with their specified use, on the back of each product. The line utilizes the power of Arm & Hammer baking soda to naturally clean clothes, counters, cups and more:

  • Arm & Hammer Surface Cleaning Spray ($7.49/16 oz.)― A light, lavender-scented hard surface spray that can be used safely on toys, highchairs, counters, bath tubs and many other areas of the home that need quick cleaning. The spray is also free of phthalates, parabens and dyes.
  • Arm & Hammer Baby Bottle Wash ($7.49/16 oz.)―Gentle fragrance-free dish wash that is free of alcohol, fragrances, dyes and parabens, and thoroughly cleans baby’s bottles, pacifiers and sippy cups as effectively as it does moms’ and dads’ own tableware.
  • Arm & Hammer Stain Treatment Spray ($7.49/16 oz.)―This stain pre-treater is specially
    formulated to penetrate, break up and help remove tough stains on baby’s clothes, bibs, burp cloths, changing pad covers and more. It’s also free of parabens, dyes, alcohol, fragrance and phthalates.
  • Arm & Hammer Stain Treatment Wipes ($7.49)―This bundle of 36 individually- packaged wipes that are free of parabens, dyes, sulfates, fragrance, and phthalates, are ideal for treating stains on-the-go, because spills don’t just happen at home.

To celebrate the launch of its newest line, Munchkin invites fans to “go green” with the company this St. Patrick’s Day by visiting www.Facebook.com/Munchkin for a chance to be one of the first fans to win the full line of new cleaning products. Fans can also visit www.Munchkin.com for more information.
About Munchkin, Inc.

A privately held, global company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda, resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award and the Toys “R” Us “Vendor of the Year” award for two consecutive years in 2011 and 2012. Wal-Mart has also recognized Munchkin, Inc. by nominating the brand for its “Supplier of the Year” award in the Consumables Division. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.Munchkin.com.

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