MUNCHKIN, INC. ANNOUNCES ITS MUNCHKIN BUNCH “CLASS OF 2013”
Select Babies Become Stars of Munchkin’s Social Media Pages and Win $1,000 College Scholarships
NORTH HILLS, Calif. (August 9, 2012)— Munchkin, Inc., leading designer and manufacturer of infant and toddler products, today revealed the six babies and toddlers voted as its newest Munchkin Bunch members. The babies will be spotlighted on Munchkin’s Facebook page now through February 2013, where fans are encouraged to follow the members as they learn, grow, reach new milestones and graduate as the Munchkin Bunch “Class of 2013.” In exchange for providing ongoing updates, each member will receive monthly Munchkin product deliveries, as well as a $1,000 award for their college funds.
“We are always looking for fresh ways to personally connect with our fans online and celebrate their babies’ special moments. From taking a first step or saying their first word, the products we offer help to make the journey of parenthood a bit easier, safer and more fun,” said Jeffrey Kaltreider, vice president, marketing at Munchkin, Inc. “The Munchkin Bunch program allows our community to celebrate these milestones interactively, relate to each other, share parent-to-parent tips and watch as the ‘Class of 2013’ blossoms.”
Today, Munchkin announced Cecilia Valenzuela (8-months-old), Colton Gilbert (23-months-old), Ella Rower (22-months-old), James Woo (14-months-old), Jayden Dahlen (4-months-old) and Oakland Schrotenboer (19-months-old) as the “Class of 2013.” The six members reside all around the U.S., from Plantation, Fla., Ammon, Idaho, Sylvania, Ohio, Vacaville, Calif., Aurora, Ill., and Grand Rapids, Mich.
The Munchkin Bunch “Class of 2013” was selected through a public nomination and voting process on the company’s Facebook page last month. Fans were asked to help select the most fun, modern, clever and cute baby photos that best personify the Munchkin brand.
Munchkin is inviting parents and grandparents of infants and toddlers to follow the company’s Facebook page for updates and product giveaways as the six members grow and use Munchkin items in the nursery, safety, feeding, bath, travel and care categories.
About Munchkin, Inc.
A privately held, global company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church and Dwight resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys “R” Us 2012 Vendor of the Year award. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.Munchkin.com.