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Munchkin Show and Tell

Munchkin, Inc. Announces Promotion of Andrew Keimach to President

Innovative Infant and Toddler Brand Taps Proven Business Development Practitioner to Lead Company and Help Accelerate Growth Initiatives

VAN NUYS, Calif. (July 11, 2013)— Munchkin, Inc., leading designer and manufacturer of clever infant and toddler products, today announced the promotion of Andrew Keimach to president. Keimach joined the Munchkin team more than 14 years ago and most recently served as the company's executive vice president of sales. In his new role, Keimach will lead the company in its mission to rid the world of mundane baby products by spearheading the sales, finance, IT, operations, legal, compliance and International units.

"At Munchkin, we value loyalty, drive and results. Andrew has been instrumental in orchestrating impressive sales growth, while successfully launching new divisions at Munchkin," said Steven B. Dunn, who remains CEO at Munchkin. "His incredible determination and proven performance in growing business for our current product portfolios, paired with his exceptional management experience, will help position the company for continued growth for years to come."

A key player in the infant and toddler industry, Keimach is serving his second term as the chairman of the Juvenile Products Manufacturers Association (JPMA), where he has worked to advance the interests, growth and well-being of the industry through advocacy, public relations, information sharing and business development opportunities.

"I'm honored and eager to take on this new role, while building on the strong foundation already established by Steve Dunn and the entire team," said Andrew Keimach. "The knowledge I have gained during my tenure at Munchkin will be instrumental in furthering the company's vision of creating useful, exciting products that make parenting easier for today's families."

Prior to joining Munchkin in 1999, Keimach held key sales management positions at Procter & Gamble, and also served as vice president of customer marketing and efficient consumer response for P&G's U.S. Fine Fragrance Business. Keimach received his Bachelor of Science degree in finance from the University of Maryland.

To learn more about Munchkin, please visit www.Munchkin.com.

About Munchkin, Inc.
A privately held, global company headquartered in Van Nuys, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today's parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic alliance with Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda , resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys "R" Us 2011 and 2012 Vendor of the Year awards. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.Munchkin.com.

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