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Munchkin Show and Tell

MUNCHKIN, INC. CHIEF FINANCIAL OFFICER GARY ROLFES NAMED A SAN FERNANDO VALLEY BUSINESS JOURNAL CFO OF THE YEAR

Top Executive Recognized For Financial Stewardship

NORTH HILLS, Calif. (August 7, 2012)— Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced that its chief financial officer (CFO), Gary Rolfes, was honored as a top CFO by the San Fernando Valley Business Journal. Rolfes was recognized for his stellar 38-year career and top-notch expertise in finance and strategic planning. Rolfes was one of only 10 recipients awarded in 2012.

The San Fernando Valley Business Journal recognizes exemplary financial officers for their innovation, philanthropy and success in their respective businesses and communities. Rolfes, who joined Munchkin in 2011, was selected because of his significant accomplishments at the company, which include leading enterprise-wide programs for driving down costs, fueling revenue growth and maximizing profitability.

“Since joining Munchkin last year, Gary has been instrumental in guiding the company toward increased profitability,” said Margaret Hardin, president of Munchkin. “Gary has not only led our aggressive global growth efforts and further established Munchkin as a leading national brand trusted by parents, but is also an inspiring colleague with whom to work. We couldn’t be happier that Gary has been honored by his financial peers.”

Rolfes has nearly 40 years of diverse financial leadership experience, developing business strategies and executing against challenging growth expectations. Most recently, he served as CFO at LRN Corporation and also held top executive positions at Mattel, Inc., and Candle Corporation. During his 12 years at Mattel, Rolfes served as senior vice president of business planning in the international division and as senior vice president and corporate controller. He led finance teams in various regions around the globe, was an advisor in developing the company’s international strategic plans and played an influential role in the successful acquisition of Fisher Price.

About Munchkin, Inc.
A privately held, global company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church and Dwight resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys “R” Us 2012 Vendor of the Year award. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.Munchkin.com.

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