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MUNCHKIN, INC. SEARCHES FOR AMERICA’S BEST STINKY FACE

Social Media Contest Celebrates Odor Controlling Abilities of the Arm & HammerTM Diaper Pail by Munchkin

VAN NUYS, Calif. (May 13, 2013)— Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced the Search for America’s Best Stinky Face, a social media contest designed to reinforce the odor controlling abilities of the company’s award-winning Arm & Hammer™ Diaper Pail. Parents are encouraged to share photos of their child’s best ‘stinky face’ for the opportunity to win $1,000. Throughout the contest, Munchkin, Inc. will also give away Arm & Hammer Diaper Pail by Munchkin, which has been proven to be #1 in odor control in a laboratory test to fans that interact and participate.

“One of the best things about being a parent is witnessing the spontaneous, funny things your child does, like making up words or silly faces. We know parents love to capture and share these moments, so we’re launching the search for America’s Best Stinky Face,” said Jeff Kaltreider, vice president of marketing of Munchkin. “This fun campaign underscores the trusted power of Arm & Hammer Baking Soda in preventing unwanted diaper smells, ensuring that stinky faces will never- again be seen in the nursery.”

Four guest judges will examine all entries, and together decide who has America’s Best Stinky Face. The judges include:

  • Laura Willard from SheKnows.com
  • Well-known body language expert Janine Driver
  • Adam Cohen from DadaRocks.com
  • The “Diaper Dude”— Chris Pegula

To enter, contestants are invited to “like” the Munchkin Facebook page now through April 26 and post a photo or video of their child’s ‘stinky face.’ Following the submission period, five top ‘stinky face’ contenders will be selected by Munchkin’s guest judges. Facebook fan votes and judge votes combined will determine the grand prize winner. On April 30, America’s Best Stinky Face will be crowned.

To submit your ‘stinky face’ entry, visit Munchkin’s Facebook page or log onto www.Munchkin.com to learn more.

About Munchkin, Inc.
A privately held, global company headquartered in Van Nuys, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic alliance with Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda1, resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys “R” Us 2011 and 2012 Vendor of the Year awards. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.Munchkin.com.

1 ARM & HAMMER, the ARM & HAMMER logo and the distinctive orange trade dress are trademarks of Church & Dwight Co., Inc. and are used under license by Munchkin, Inc.

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