MUNCHKIN, INC. SEEKS ENTRIES FOR THE “MUNCHKIN BUNCH CLASS OF 2013”
Five College Scholarships and Ongoing Product Giveaways To Be Awarded To Social Media Contest Winners
NORTH HILLS, Calif. (June 22, 2012)— Munchkin, Inc., leading designer and manufacturer of infant and toddler products, today announced the launch of its second annual Munchkin Bunch contest, an interactive social media campaign that follows a select group of babies as they learn, grow and reach new milestones. The company is encouraging parents to nominate their infants and toddlers for a chance to be one of five lucky members of its “Class of 2013.” Selected children will receive many benefits, including a college scholarship and monthly shipments of Munchkin products.
“At Munchkin, we are committed to providing everyday tools parents need to help their babies reach important milestones. The Munchkin Bunch has allowed us to really connect with some of our customers on a more personal level. We enjoy becoming a part of these families’ lives,” said Jeffrey Kaltreider, vice president, marketing at Munchkin, Inc. “We love to help parents celebrate special moments their babies experience and look forward to getting to know our Munchkin Bunch Class of 2013!”
Munchkin is asking parents of infants and toddlers to nominate their child to be a part of the Bunch by submitting their child’s photo and favorite Munchkin product on the company’s Facebook page. After a public voting process, the final group will be announced on the page and the selected children will remain stars of the page throughout the six-month campaign.
Members will receive a variety of Munchkin products each month selected to match their age, in order to help them reach new milestones and make their parents’ lives easier, safer and more fun. Product packages may include Munchkin’s award-winning Arm & Hammer™ Diaper Pail, safety gates and accessories, and many others from the company’s extensive portfolio of nursery, bath, feeding, care and travel items. Additionally, each member will receive a $1,000 financial scholarship upon their graduation from the Munchkin Bunch to put toward their college fund.
Now through July 23, 2012, parents may nominate their baby by visiting the Munchkin Bunch Facebook tab and fans can help select the cute, fun, modern and clever babies that best represent Munchkin by submitting their votes by July 23. The “Munchkin Bunch Class of 2013” members will be announced on August 1, 2012.
All Munchkin Facebook fans are invited to follow the Munchkin Bunch as they learn and grow throughout the year, and to participate in Munchkin prize giveaways along the way.
About Munchkin, Inc.
A privately held, global company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church and Dwight resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Award. In January of 2010, Munchkin acquired Lindam Ltd., the U.K.’s top baby safety brand and subsequently launched a line of safety gates and accessories in North America. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence and the Toys “R” Us 2012 Vendor of the Year award. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.munchkin.com.