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MUNCHKIN MAKES HOMEMADE BABY FOOD AS EASY AS ONE, TWO, THREE

New Tools Offer Parents a Three-Step System to Prep, Grind and Store Fresh Foods for Baby

NORTH HILLS, Calif. (Feb. 5, 2013)— Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced that its new Fresh Baby Food System, helping parents make healthy baby food at home, is now available at retailers nationwide. The four new products in the system offer parents a way to introduce healthy feeding habits to their children at a young age via a simple, three-step process.

“As a parent and pediatric registered dietitian for more than 10 years, I know first-hand how important it is to teach kids to love food that is good for them. Early and frequent exposure to a variety of fresh fruits and vegetables starting in infancy (5-6 months of age), allowing your children to become familiar with, and enjoy the taste of nutritious foods, leading to lifelong healthful eating habits,” said Kate Samela, author of Give Peas a Chance: the foolproof guide to feeding your picky toddler. “Munchkin’s new Fresh Baby Food System is the perfect way for parents to easily turn whole foods into easily digestible, healthful meals for baby in minutes.”

“With the increase in food allergies and concerns about food additives, moms have been asking me more frequently how to make their own baby food,” Samela said. In fact, a recent study shows that 53 percent of moms plan to prepare healthier meals in 2013, and 51 percent are aiming to make more meals ahead of time and freeze them. In addition, nearly 50 percent of moms said they will buy less processed food this year.*

Using BPA-free materials, Munchkin’s Fresh Baby Food System allows parents to make foods for baby in three simple steps:

1. Chop & Steam: Use the Fresh Food Chopper & Steamer ($19.99) to chop food quickly with a stainless steel cutting blade and then steam in the microwave. This two-in-one product is equipped with a cleaning tool and dishwasher-safe parts.

2. Mash: The Fresh Food Grinder ($9.99) helps mash food into a digestible texture for baby; just fill, grind and serve. Recipes for yummy purees such as Apple Cinnamon Oatmeal, Avocado and Lima Bean, and Carrot and Cauliflower can be found on www.Munchkin.com.

3. Store: Utilizing Munchkin’s exclusive Click LockTM technology, which provides audio and visual cues to ensure an air-tight seal, the Click LockTM Fresh Food Freezer Trays ($8.99) and Click LockTM Fresh Food Freezer Pops ($9.99) make storage easy. The Fresh Food Freezer Trays seal baby food air-tight under Click LockTM lids, to prevent odor transfer and freezer burn. Parents can choose the Click Lock Fresh Food Freezer Pops as another method of storage. The pops include six molds with easy-to-grip handles, and a built-in drip catcher that helps prevent messes, making eating healthy food fun and easy.

To showcase the easy-to-use Fresh Baby Food System, Munchkin has created a how-to video, which can be viewed by clicking here. You can also visit www.Munchkin.com to learn more.

About Munchkin, Inc.
A privately held, global company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda, resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys “R” Us 2012 Vendor of the Year award. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.Munchkin.com.

*Fleishman Hillard “Getting It Right With Moms” study, 2012.

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