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NEW CLICK LOCK™ SPILL-PROOF CUPS PROVIDE ADVANCED PROTECTION AGAINST LEAKS

NEW CLICK LOCK™ SPILL-PROOF CUPS PROVIDE ADVANCED PROTECTION AGAINST LEAKS

Innovative Technology from Munchkin, Inc. Addresses Mom’s #1 Cup Complaint -- Prevents Messy Mishaps

NORTH HILLS, Calif. (February XX, 2012)—Munchkin, Inc., leading designer and manufacturer of clever infant and toddler products, today announced the launch of its new collection of Click Lock™ spill-proof cups, featuring the most advanced leak-preventing design ever seen in a toddler cup. Designed to lock-in liquids when not in use, the innovative, BPA-free cups provide tactile, visual and audio cues to confirm the lid is properly locked in place, so parents know they won’t leak.

“At Munchkin, we continuously aim to find new ways to make parents’ lives easier. Moms have reported that they never really know when a sippy cup is sealed correctly, and that they constantly battle leaks,” said Steven Dunn, chairman and CEO, Munchkin, Inc. “Our new Click Lock Cups address this issue with a locking mechanism that moms can see, feel and hear – so they can be 100% sure the cup is sealed shut and won’t leak.”

Munchkin, Inc’s fresh take on the everyday toddler sippy cup builds off its award-winning, contoured, dishwasher-safe Mighty Grip® cup design. With Click Lock cups, the patent-pending design has evolved. When the lid is turned to the closed position, it makes a clicking sound to provide an audio reinforcement, the edges line up to create a visual reinforcement, and tabs click past each other to create a tactile reinforcement. These sensory cues make it easy for parents to properly close and lock the cup’s lid, providing complete assurance that the cup is ready for mess-free use.

Munchkin’s Click Lock Cups are now available at retailers nationwide in a variety of stylish designs, colors and styles (trainer, sippy, straw, flip straw and big kid cups), ranging in MSRP from $2.99-$7.99. For more information on retailers or to see a demonstration video, please visit www.munchkin.com.
About Munchkin, Inc.

A privately held company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. Another recent breakthrough is the ARM & HAMMER™ Diaper Pail by Munchkin, which neutralizes odors in the nursery through a patented odor control system. In January of 2010, Munchkin acquired Lindam, the U.K.'s top baby safety brand and a leading international developer of nursery products. The company has won more than 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit www.munchkin.com.

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