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NEW FEEDING TOOLS FROM MUNCHKIN HELP PARENTS INSTILL HEALTHY EATING HABITS

Balanced Meal-Themed Plate and Placemat Introduce Five Food Groups to Toddlers

NORTH HILLS, Calif. (June 14, 2012)—In recognition of Eat Your Vegetables Day on June 17, Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today introduced the Balanced Meal Toddler Plate and Balanced Meal Reusable Placemat, designed to help parents educate children about healthy eating habits at an early age. These functional feeding tools offer easy-to-use, visual guidelines for correct portion sizes for vegetables, fruits, grains, protein and dairy in accordance with the 2010 Dietary Guidelines for Americans, released by the U.S. Department of Agriculture.

“Raising happy and healthy children is every parent’s priority. By introducing tools that help children establish good eating habits, Munchkin continues to be a pioneer in the feeding category,” said Steven Dunn, president and CEO of Munchkin, Inc. “We understand parents live busy lives and want to make it as easy as possible for them to teach their children about the importance of making healthful food choices.”

Munchkin’s Balanced Meal Toddler Plate and Balanced Meal Reusable Placemat are dishwasher-safe, BPA-free accessories that help moms and dads meet nutrient needs and make positive eating choices for their toddlers. Both items are now available exclusively at Walmart stores nationwide.

To celebrate the launch of Munchkin’s new educational feeding items, parents are invited to visit the company’s Facebook page today at www.Facebook.com/Munchkin to win one of 100 Balanced Meal Toddler Plate and Placemat giveaways by posting creative ways they have encouraged their children to eat their veggies. To learn more about Munchkin’s new feeding items to make parents’ lives easier and more enjoyable, please visit www.munchkin.com.

About Munchkin, Inc.
A privately held, global company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church and Dwight resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Award. In January of 2010, Munchkin acquired Lindam Ltd., the U.K.’s top baby safety brand and subsequently launched a line of safety gates and accessories in North America. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence and the Toys “R” Us 2012 Vendor of the Year award. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.munchkin.com.

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