NEW LATCH™ BOTTLE LINE FROM MUNCHKIN, INC.
NEW LATCH™ BOTTLE LINE FROM MUNCHKIN, INC. REINVENTS BOTTLE FEEDING WITH A NIPPLE THAT MOVES, PUMPS AND STRETCHES LIKE THE BREAST
A Game Changer in the Infant Feeding Category, LATCH is Designed to Help Moms Accomplish Breastfeeding Goals
VAN NUYS, CA (February 27, 2014) – With a goal of helping new moms reach their breastfeeding goals, Munchkin today announced its revolutionary LATCH™ bottle line, with new technology designed to make the transition from breast to bottle and back seamless. The LATCH nipple has a breakthrough accordion base that moves, stretches and pumps, ensuring baby establishes and maintains a proper latch. Its slow-flow rate mimics mom’s breast milk flow, and an anti-colic valve ensures air bubbles do not pass through the breast milk, reducing the risk of colic. LATCH bottles are designed with the intention of helping new moms reach their breastfeeding goals.
The LATCH patents-pending, accordion-style nipple and anti-colic valve system can give mom and baby an easier breast-to-bottle transition while reducing the risk of colic because it:
- 1. Provides a Better Latch: Experts agree a proper latch is achieved when mom’s nipple reaches all the way back to baby’s soft palate. The accordion-style nipple on LATCH stretches like the breast, helping baby latch easily and correctly.
- 2. Acts More Like the Breast: When breastfeeding, baby controls the flow of milk by applying pressure to the base of mom’s nipple. The LATCH bottle mimics mom by compressing to release more breast milk as baby pushes against the nipple’s base.
- 3. Reduces Colic: While feeding, the accordion-style nipple flexes as baby moves her head. This allows baby to maintain her latch, thus decreasing ingestion of air. The one-way, easy-to-clean anti-colic valve located at the bottom of the LATCH bottle allows for breast milk to flow while ensuring air bubbles do not travel through the breast milk.
“Lots of bottle companies attempt to make bottles that look like the breast – LATCH was created to truly function like the breast,” said Steven Dunn, chairman and CEO of Munchkin, Inc. “We know how important breastfeeding is for infants and moms, so we designed a product that provides an easy transition between breast to bottle and back. We created a bottle that can be introduced into a mother’s breastfeeding routine and ultimately help her achieve her breastfeeding goals.”
The LATCH bottles will be available in a variety of pack sizes ranging in price from $9.99-34.99. The full LATCH bottle and accessories line will be available in May 2014 on Munchkin.com, Amazon.com, Babiesrus.com, Diapers.com, Target.com and at Babies“R”Us and Specialty retailers nationwide. Bottles come in 4-ounce and 8-ounce sizes. Also available are 3 nipple stages with advancing flow rates to meet baby’s needs, cleaning accessories, transition cups, pacifiers and clips, and gift sets. For more information on LATCH and to view demonstration videos, please visit www.latchbottles.com.
About Munchkin, Inc.
A privately held, global company headquartered in Van Nuys, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda, resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys “R” Us 2012 Vendor of the Year award. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.Munchkin.com.