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PRESTIGIOUS AWARD FOR INNOVATION IN JUVENILE PRODUCTS INDUSTRY GIVEN TO LULLA-VIBE™ VIBRATING MATTRESS PAD

Innovative Baby Product from Munchkin, Inc. Recognized by Industry Experts for Offering Unique Solution to Age-Old Problem of Getting Babies To Sleep

NORTH HILLS, Calif. (October 16, 2012)—Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced that its Lulla-Vibe™ Vibrating Mattress Pad, one of the company’s innovations for 2013, has been selected as a winner of the coveted 2012 Juvenile Products Manufacturers Association (JPMA) Innovation Award. The internationally acclaimed JPMA Innovation Awards highlight the most ingenious new products in the marketplace today.

“Getting babies to fall asleep has always been a huge priority for parents. The Lulla-Vibe pad mimics the lulling vibrations of a car ride, but from the comfort of baby’s own crib” said Jeff Kaltreider, vice president, marketing Munchkin, Inc. “We put innovation and design at the forefront of every product we make, so the JPMA’s recognition of Munchkin’s Lulla-Vibe as a product that will make parents’ lives easier is quite an honor.”

The Lulla-Vibe™ is a patent-pending vibrating pad designed to help babies fall asleep quickly by offering a soothing sensory experience. With customizable options like a 30-minute battery-operated timer and two varying vibration speeds, parents are able to personalize their child’s sleep atmosphere with the simple push of a button. The vibrations shut off gradually, helping baby stay asleep – a much better sleep solution than circling the block in the car in the middle of the night!

This year’s JPMA Awards were held at the ABC Expo in Louisville, KY on October 14. A total of 54 entries were assessed by a choice committee of trade show media representatives and industry retail buyers, who judged submissions based on their innovation, marketability, trend-setting potential appeal and usefulness.

Munchkin’s Lulla-Vibe™ Vibrating Mattress Pad will be available in stores nationwide beginning February 2013. To learn more about Munchkin, please visit www.Munchkin.com.

About Munchkin, Inc.
A privately held, global company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda, resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchk in, winner of the American Baby Award. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence, the ASDA stores partnership award, and the Toys “R” Us 2012 Vendor of the Year award. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.Munchkin.com.


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