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Munchkin, Inc. (“Munchkin”) recognizes the importance of maintaining the privacy of our customers and users. This Privacy Policy applies to our website located at www.munchkin.com, www.munchkinbaby.ca (together, the “Website”), regardless of how you use or access it.

This Privacy Policy explains why we gather information from you, what information we collect, how we collect it, what we use the information for and how to contact us about use of that information.

In this Privacy Policy, we refer to “Personal Information,” which is information about an individual who can be identified from that information on its own or by combining it with other information. For example, Personal Information may include your name in combination with another identifier, such as date of birth, postal address, email address, telephone number, or government-issued identification number. Personal Information does not include anonymous data that can no longer be used to identify a specific person, even if combined with other data. The specific definition of Personal Information varies from one jurisdiction to another.

Why do we gather information?

Since our inception, Munchkin has consistently provided quality goods and services, excellent customer service, access to useful information, and a pleasant interactive experience to our customers.

We gather information from you so we can communicate with you, process your orders, improve our marketing efforts, enhance and customize your shopping experience and inform you of special offers, discounts and products and services we believe you might find of interest.

With your consent, we will send you marketing SMS messages regarding our products and services. By opting in on our Website, you consent to receive marketing text messages (e.g. promos, cart reminders) from Munchkin at the number provided, including messages sent by autodialer. Consent is not a condition of purchase. Message & data rates may apply. Message frequency varies. To opt out at any time reply “STOP”.

What information do we collect directly from you?

Purchases: When you make a purchase, we collect your name, address, delivery name and address, email address and phone number. We (or our authorized third-party payment processor on our behalf) also collect your payment information (such as credit card information or payment account information). We use this information to fulfil your order and any returns, and to respond to any inquiries from you.
Account Registration: When you register for an account with us, we collect your first and last name, email address, and password. We use this information to administer your account and create a user login that enables you to purchase our products and services.
Address Book: In the address book for your account, you may enter the contact information of friends or family for whom you wish to receive gift reminders or to whom you send gifts. You are the only one who may edit your address book.
Marketing: If you subscribe to our emails and/or SMS messages, we will collect your name, email address and/or phone number (as applicable) and, on an optional basis, your child’s birthday, so we can let you know about products or services of interest to you and your child, as well as special deals, birthday wishes and cart reminders. When you click on a link in our emails to you, we aggregate that information with other user clicks to measure user engagement and improve our marketing campaigns. You may unsubscribe from these emails by clicking the “unsubscribe” link, which is included in the bottom of each email, or by contacting us at privacy@munchkin.com or 800-344-BABY (2229). Please note that you may continue to receive transactional or account-related communications from us.
Contests, Sweepstakes and Promotions: When you enter any of our contests, sweepstakes or promotions, we collect your name and email address and other information, depending on the event. We use this information to facilitate your participation in the event, including to confirm your identity and communicate with you about the event. As part of a contest, promotion or sweepstake, we may obtain your consent to share or otherwise publish the content you submit.
Feedback and Product Reviews: If you have the opportunity to submit feedback or product reviews or pose product questions on our Website, we may collect your name, email address and the content of any of your posts to better understand our customers’ needs and enhance our products and services. With your consent, we may publish your feedback and/or reviews on our Website or in other promotional materials.
Job Applications: In connection with an application or related inquiry for a job at Munchkin, you may provide us with certain Personal Information (such as that contained in a resume, cover letter, or similar employment-related materials). We use this information to process and respond to your application for current and future career opportunities at Munchkin. Applicants in California are also subject to the Applicant Privacy Notice.
Call Data: If you communicate with us by phone, we may monitor and record our telephone conversations with you for documentation, training and quality assurance purposes. Recordings and transcripts may include Personal Information such as your voice, phone number, the content of the conversation, and call metadata. We will notify you at the start of the call that the conversation may be recorded.
Contact Us with a Comment, Question or Concern: When you contact us with a comment, question or concern, we collect your name, email address, the subject of your comment, question or concern, and any other information you provide to help us promptly answer your question or respond to your comment or concern.
Anonymous Data: We may modify or aggregate your Personal Information to generate anonymous data that cannot reasonably be associated with you. We do this to protect your privacy and the security of your information, and to use or share the anonymous data to conduct research and analytics, identify usage trends, make improvements to the Website and our products and services, develop new offerings or for other lawful purposes.

We may also use Personal Information collected directly from you to comply with law, meet our professional obligations, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with an investigation, enforce our Terms and Conditions and take other actions permitted or required by applicable law.

What information is automatically collected from you?

We use cookies, pixels and other tracking technologies to automatically collect certain information when you visit or navigate our Website, which could include IP address, device ID, browser setting, operating system, referring domain, language preferences, mobile carrier and website activity (such as page requests and average time spent on our Website).

Cookies are small data files that our Website sends to a user’s browser, which may then be stored on the user’s hard drive so that we can recognize the user’s computer or device when they return. Some cookies only last for the session you are on the Website. Other cookies persist beyond that session, so, for example, you do not have to re-enter contact information or items in your cart.

We use cookies and the Personal Information collected through the use of cookies to transact with you, gather navigation information, enhance and personalize your experience, analyze usage patterns, and improve our Website, products and services.

Our cookies generally fall into one of four categories: Essential, Functional, Analytics and Target.

Essential Cookies are necessary to provide you with products and services available through our Website.
Functional Cookies help us enhance the performance and functionality of our Website, products and service, but are not necessary for your use. Still, certain functions or features may become unavailable if you refuse them.
Analytics Cookies collect information that is used to help us understand the use of our Website, products and services, the effectiveness of our marketing campaigns, or to help us customize our Website to enhance your experience.
Target Cookies record your visit to our Website, the pages you have visited and the links you have followed, so we can recognize you as a prior visitor and track your activity on our Website. These Cookies remain on your device for us to use during a next visit to our Website. In contrast to these “persistent” cookies, some cookies (“session cookies”) are deleted when your browsing session has ended.\n
- Interest-Based Advertising: We also work with third parties, such as ad networks and other advertising companies, that use their own tracking technologies (including Cookies and pixel tags) on our Website to collect information about your online activities over time and across different websites you visit. This information is used to provide advertising tailored to your interests on websites you visit, also known as interest-based advertising, and to analyze the effectiveness of such advertising.\n
  These third parties may use digital technologies to collect information about your activity on our Website and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third-party websites. This information may also be used to evaluate the effectiveness of our online advertising campaigns.
  \n
  Please note that even if you opt out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes, including analytics, and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.
\n

You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.

To opt-out of receiving online interest-based advertising from third party advertising companies who collect data on our Website, please click on the \"Your Privacy Choices\" link located on the bottom of the web page. You also may visit our Website using a legally recognized device or browser-based universal opt-out mechanism such as the Global Privacy Control, which will opt out the sharing of your personal information at a browser level.

Please note these opt-out mechanisms are specific to the device or browser on which they are exercised. Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt-out again.

For more information about cookies, see aboutcookies.org. Most web browsers automatically accept cookies, but you may change your browser settings to notify you when you receive a cookie or to accept or decline certain types of cookies if you prefer. If you decline certain cookies, it may impact your use or the functionality of the Website. Each browser may have its own way for you to manage cookies: Google Chrome; Mozilla Firefox; Internet Explorer; and Safari.

Google Analytics

Apart from cookies, when you engage in a transaction with us or click on certain features, we will use a hashing algorithm that protects your Personal Information before we send it to Google for analytics and matching purposes. For more information on this process, please see How Google Uses Enhanced Conversion Data.

We use Google Analytics to help create reports and statistics on the performance of the Site. Google Analytics may use cookies and other tracking technologies to collect information such as your IP address, device type and operating system, referring URLs, location and pages visited. For more information about Google Analytics or if you don’t want Google Analytics to be used in your browser, you can install the “Google Analytics Opt-Out Browser Add-On,” provided by Google at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. You can also obtain additional information on Google Analytics’ data privacy and security at the following links:

Pixels and other Tracking Technologies

Pixels are small transparent images embedded in a website, email or ad. We may use pixels and other tracking technologies to automatically collect information when you visit certain pages on our Website. These technologies usually track advertising preferences from site to site and gather data about users’ browsing habits to improve the user experience and identify others who may be interested in our brand. You may seek to block tracking pixels by installing a dedicated browser extension or ad-blocking extension for that purpose or by adjusting your browser privacy settings.

With whom do we share the information we collect?

Personnel: Our employees and agents may view your Personal Information to perform their jobs and service your needs. We authorize their access to your Personal Information on a need-to-know basis to provide you with our products or services, or for one of the other reasons listed in this Privacy Policy.
Service Providers: We may provide user information to third parties (including affiliates) that provide services on our behalf, such as for hosting, maintenance or development of our Website, processing credit card payments, IT support, analytics, marketing, development of products and services, and customer service.
\nWe may share your SMS opt-in or consent status with third parties or marketing affiliates that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages. We will not share or sell your phone number, your opt-in to the SMS with third parties for their direct marketing purposes or for purposes unrelated to our services or our Website.
Reorganization or Sale of Business: We may transfer or disclose your information to a third party as part of reorganization or a sale of the assets of Munchkin, or its subsidiaries or divisions. Any third party to which Munchkin transfers or sells will have the right to continue to use the personal and other information that you provide to us. In the event of an insolvency, bankruptcy, or receivership, your Personal Information may also be transferred as a business asset.
Legal and Compliance: We and our service providers may share your Personal Information in response to a search warrant, subpoena, court order or other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting or preventing fraud, or as otherwise required or permitted by applicable EU, US, Canadian or other law or legal process, which may include lawful access by foreign courts, law enforcement or other government authorities. Your personal information may also be disclosed where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.

Data Movement

We and our service providers may access, maintain or otherwise process your Personal Information outside of your state, province, country, or other government jurisdiction where the data protection laws may differ from those in your jurisdiction. We process data, including Personal Information, in the United States, Canada and other jurisdictions where we and our service providers are located.

Third Party Websites and Links

When you click on links, ad banners and/or social media icons on our Website that take you to third-party websites, you will be subject to the privacy policies and terms and conditions of those third-party websites, not ours. We are not responsible for those websites or the actions of third parties. We encourage you to read their privacy policies and user terms and conditions.

Retention, Security and Data Governance

We have record retention and destruction processes that are designed to retain your Personal Information for no longer than is necessary for the purposes we collected it, or as otherwise required to meet legal or business requirements.

To protect your Personal Information, we maintain a variety of security and data governance measures, including administrative, physical and technical safeguards. These measures include documentation of the roles and responsibilities of personnel authorized to handle Personal Information and controls intended to limit access to Personal Information on a need-to-know basis. However, no system can be completely secure, so we do not promise, and you should not expect, that your Personal Information, searches, or other communications will always remain secure.

Any Password for our Website or app will be the exclusive property and confidential information of the Company and may be used by you solely for your individual use of this Website. You are responsible for maintaining the confidentiality of any password. All activities that occur using your password are your responsibility, whether you authorized them or not. We will never ask you for your password or other credentials in any unsolicited communication (such as letters, phone calls or email messages). You agree to immediately notify us of any unauthorized use of your password or accounts.

We also have procedures in place for responding to questions, requests and complaints regarding our handling of Personal Information. You can reach out to us at any time using the contact information under the Contact Us section below.

Do Not Track Signals and Global Privacy Control

There are “do not track” or similar browser choices available to internet users with respect to online web activity but given the present lack of consensus of what constitutes an informed election, appropriate trigger or breadth of scope of such choice, our Website will not operate any differently when a “do not track” signal is received. However, we will follow the Global Privacy Control as noted in the “What information is automatically collected from you?” section above.

California Privacy Rights

Note that California job applicants are subject to the Job Applicant Privacy Notice in lieu of the terms below.

If you are a California resident, you may have certain rights with respect to your Personal Information under the California Consumer Privacy Act (CCPA) which may include:

Right to Know

The right to know, by way of our Privacy Policy and your specific inquiries to us, the source of the Personal Information we have about you, our use of that information, and whether and with whom it is shared.

Right to Request Deletion

The right to request that we delete Personal Information that we have collected from you and retained, subject to certain exceptions.

Right to Correct

The right to request correction of any inaccuracies in the Personal Information we have collected from you and retained.

Right to Opt Out of the Sale or Sharing Your Personal Information

The right to opt out of Munchkin’s sharing or selling of your Personal Information with third parties. The CCPA defines “sale” as the transfer of personal information for monetary or other valuable consideration. Although we do not “sell” personal information as that term may be commonly interpreted, we engage in online activities that may constitute a sale or a share (for behavioral advertising) of Personal Information under California law. This may include showing you targeted or customized advertisements on other websites. You may opt out of the selling or sharing of your personal information by clicking on the \"Your Privacy Choices\" link located on the bottom of the web page or as noted in the “What information is automatically collected from you?” section above. We do not knowingly \"sell\" or \"share\" the personal information of consumers under 16 years of age.

Right to Limit

Munchkin does not collect, process or use sensitive personal information to make inferences about you and uses sensitive personal information only as set forth in this Privacy Policy and as permitted by applicable law.

Right to Non-Discrimination

The right to receive equal service and pricing even if you exercise and of these rights.

Exercising your Rights

You may send us a verifiable request at privacy@munchkin.com with “Privacy” in the subject line, regarding the above rights. You may also contact us at:

Munchkin, Inc.
\nAttention: California Privacy Rights
\n7835 Gloria Avenue
\nVan Nuys, CA 91406
\n+1 800-344-2229

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information.

The verifiable consumer request must: 1) provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative of that person; and 2) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

We seek to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

Notice of Financial Incentives

We provide financial incentives, such as providing you with a discount in exchange for you opting in and signing up to our marketing newsletters. Each financial incentive program is based upon a reasonable, good-faith determination of the estimated value of such Personal Information by considering the marketing expenses related to the financial incentive offer and the revenue generated from our collection of Personal Information. We estimate the value of your Personal Information that we use for our financial incentive program, solely for purposes of the CCPA and pursuant to the valuation options mandated by the CCPA regulations, to be on average approximately $0.17 per consumer per year. This estimate is not specific to any individual consumer and varies per consumer.

Personal Information Under CCPA

The chart below describes the categories of Personal Information we collect, and have collected and/or disclosed in the past 12 months.

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Categories of Personal Information We Collect	Sources of Collection	To Whom & Why We May Disclose Personal Information for a Business Purpose
A. Identifiers – e.g., real name, alias, postal address, unique personal identifier, online identifier, email address, account name, phone number, month/day of birth, or other similar identifiers.	Directly from you when you visit our Website, use our Services, or contact us.	\n \n Advertising networks \n Affiliates or subsidiaries \n Business partners \n Data analytics providers \n Joint marketing partners \n Government entities, to comply with law or prevent illegal activity \n Internet service providers \n Operating systems and platforms \n Other Service Providers \n Payment processors and financial institutions \n Professional services firms \n Social networks \n \n
B. Financial information – e.g., bank account number, credit or debit card number, or other financial information.	None	None
C. Internet or other electronic network activity information – this may include browsing history, search history, information regarding an individual’s interaction with an internet website, application, or advertisement, and device and log information, as mentioned in the “Information We Collect” section.	By observing your actions on the Website or Services.	\n \n Advertising networks \n Affiliates or subsidiaries \n Business partners \n Data analytics providers \n Government entities, to comply with law or prevent illegal activity \n Internet service providers \n Joint marketing partners \n Operating systems and platforms \n Other Service Providers \n Payment processors and financial institutions \n Professional services organizations, this may include auditors and law firms \n Social networks \n \n
D. Inferences drawn from any of the information listed above – this may include personal interests	By observing your actions on our Website.	\n \n Affiliates or subsidiaries \n Business partners \n Data analytics providers \n Government entities, to comply with law or prevent illegal activity \n Internet service providers \n Joint marketing partners \n Operating systems and platforms \n Other Service Providers \n Professional services organizations, this may include auditors and law firms \n \n
E. Content of communications – such as emails, texts, or records of phone calls	Directly from you when you contact us via email or phone or subscribe to our newsletter.	\n \n Affiliates or subsidiaries \n Business partners \n Data analytics providers \n Government entities, to comply with law or prevent illegal activity \n Operating systems and platforms \n Other Service Providers \n Professional services organizations, this may include auditors and law firms \n \n
F. Audio information	Directly from when we record calls.	\n \n Government entities, to comply with law or prevent illegal activity \n Other Service Providers \n Professional services organizations, this may include auditors and law firms \n \n

We do not knowingly disclose Personal Information to third parties for their own direct marketing purposes.

For California residents under age 18 who have publicly posted content or information, you may request and obtain removal of such content or information pursuant to California Business and Professions Code Section 22581, provided you are registered user of any Website where this Policy is posted. To make such a request, please send an email with a detailed description of the specific content or information to privacy@munchkin.com. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that the law may not require or allow removal in all instances, even if requested.

Other State Privacy Rights

A number of other US states, including Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, may provide their residents with certain privacy rights. Depending on how the applicable privacy law defines a “sale,” we may sell personal information to third parties. For instance, if you are a resident of Texas, Colorado or Connecticut, our use of cookies and tracking technologies constitutes a sale of personal information to third-party advertisers. We also use cookies to display advertisements about our products to you on nonaffiliated websites, applications, and online services. This is “targeted advertising” under applicable privacy laws. We do not use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals.

Residents of certain US states may have the right to request:

Whether we are processing your personal information, access to that information and to receive a copy of your personal information.
Correction of your personal information that is inaccurate.
Deletion of your personal information.
Opt out of the processing of your personal information for the purposes of providing you with targeted advertising.

Oregon residents may request a list of the third parties with whom we share Personal Information.

Other than as set forth in this Notice, we do not collect or process Personal Information that may be considered “sensitive” and subject to the laws in Colorado, Connecticut, Montana, Oregon, Texas, Utah or Virginia. We do not use Personal Information for profiling in furtherance of decisions that produce legal or similarly significant effects for a consumer.

Under the Nevada Revised Statutes Chapter 603A, we do not currently engage in the “sale” of Personal Information.

The exact scope of these rights may vary by state. To exercise any of these rights, or to appeal a decision regarding a consumer rights request please contact us at privacy@munchkin.com with “Privacy” in the subject line.

European Union Privacy Rights

For individuals in the European Economic Area, please click here for additional disclosures regarding your Personal Data.

Canada Privacy Rights

Exercising Your Rights

If you are based in Canada, subject to applicable law and depending on the jurisdiction in which you are based, you may have certain rights with respect to your Personal Information, including rights to access, update, rectify and correct inaccuracies in, and withdraw consent to the processing of, your Personal Information.

You may make such a request or withdraw consent to the processing of your Personal Information (subject to legal and contractual restrictions and reasonable notice) by contacting us using the contact information provided in the Contact Us section below. We may request certain Personal Information for the purpose of verifying your identity.

Opting Out of Interest-Based Advertising through the Digital Advertising Alliance of Canada

For more information about interest-based advertising and to understand your options, including how you can opt out of receiving behavioural ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada, please visit the Digital Advertising Alliance of Canada website at https://youradchoices.ca/choices.

Changes to this Policy

We may change our Privacy Policy from time to time. We will post those changes here and reflect the date they were updated below. We encourage you to periodically review this page to ensure you are familiar with the changes.

Contact Us

If you have questions about this Privacy Policy or the manner in which we or our service providers (including our services providers located outside of your jurisdiction) treat your Personal Information, please contact our Privacy Officer, Elaine Cameron:

Munchkin, Inc.
\nAttention: Privacy Rights
\n7835 Gloria Avenue
\nVan Nuys, CA 91406
\nEmail: privacy@munchkin.com
\n+1 800-344-2229

Last Updated: November 6, 2025

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